Tuesday, April 20, 2010

SEO 101 – More notes from Google

Why listen to what I have to say, when Google says it themselves - http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

It’s a great starter document for anyone interested in what it takes to get up and running with SEO, and includes the following basics:

  • URL structure
  • Site structure / sitemaps
  • HTML best practices
  • Managing site crawlers (use of robots.txt)
  • Site submission / webmaster tools
  • Useful further reading

Less edifying is the article on hiring an SEO consultant, which includes this gem:

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.

You have been warned (article here - http://www.google.com/support/webmasters/bin/answer.py?answer=35291&cbid=-8knlzs0q58yb&src=cb&lev=index)

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