Why listen to what I have to say, when Google says it themselves - http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
It’s a great starter document for anyone interested in what it takes to get up and running with SEO, and includes the following basics:
- URL structure
- Site structure / sitemaps
- HTML best practices
- Managing site crawlers (use of robots.txt)
- Site submission / webmaster tools
- Useful further reading
Less edifying is the article on hiring an SEO consultant, which includes this gem:
“While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.”
You have been warned (article here - http://www.google.com/support/webmasters/bin/answer.py?answer=35291&cbid=-8knlzs0q58yb&src=cb&lev=index)
No comments:
Post a Comment