- Click here for part 1 – how search works
SEO isn’t only about the structure of your HTML pages – site structure, URL composition, HTTP response codes and PageRank** all count too – but the heart of any search engine is the indexing of HTML content.
It’s all too easy these days to auto-generate a boilerplate web page and then extend it with content, but ignoring the structure will come back to bite you, if SEO is important to your business.
Below is a (very) simple guide to the basics – and if you need to go deeper than this, check out Google’s own documentation.
- Click here for part 3 – the search results page
** There is some debate on the web as to how significant this is these days, something which Google themselves seem to endorse - http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48&hl=en