Wednesday, March 17, 2010

Ask the crowd

Here’s a great example of how even the biggest companies are jumping on the feedback bandwagon – from around 4:00 in on this IE9 interview - – notice how they admit that the browser is maybe 50% complete, but they already want the feedback – good and bad, and particularly – the “prioritisation”.

This is how all companies should be looking at feedback – don’t even bother to prioritise your backlog before you’ve asked your customers.

If you’re looking for feedback management / integration you should be looking at UserVoice and GetSatisfaction. If you’re a bit more corporate CRM-focussed then RightNow might work for you.

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